Famous Cars Grocery Pickup

Walmart’s ‘Famous Cars’ video was launched 6-Jan-2019 and was viewed over 27 million times in the first 3 days.
Walmart's Famous Cars commercial features iconic vehicles from famous movies, such as Batman's Batmobile, Ghosbuster's Ecto-1, a DeLorean from Back to the Future, Dumb and Dummer's Mutt Cutts van, the Jurassic Park Explorer, and many other fun vehicles.
Walmart’s ‘Famous Cars’ commercial features iconic vehicles from famous movies, such as Batman’s Batmobile, Ghosbuster’s Ecto-1, a DeLorean from Back to the Future, the Dumb and Dummer Mutt Cutts van, the Jurassic Park Explorer, and many other famous and fun vehicles.

Walmart’s Viral Video Features Famous Cars from Batmobile to Bumblebee

Walmart took a page from Hollywood to promote it’s new online ordering and grocery pickup service. The 60 (and 90) second commercials feature a variety of iconic vehicles — everything from the Batmobile, and Jurassic Park Explorer to the Flintstones’ car and Cinderella’s carriage.

During the Golden Globes, on Sunday, January 6, 2019 — the world’s largest retailer launched the new commercial for its grocery pickup service featuring famous cars from movies and TV shows.  The short video clip is jammed with iconic cars and trucks — including Scooby Doo’s Mystery Machine, Lighting McQueen from Cars, and even includes a cameo appearance from Sam Walton’s famous red F-150 pickup truck.

Walmart U.S. Chief Marketing Officer Barbara Messing said in a statement that it’s the “biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup.” The campaign highlights the “magic moment when a Walmart associate loads the customer’s trunk with groceries.”

The background music is Cars from Gary Numan. Kudos to the Publicis Groupe creative team for crunching so many automotive motivational memes from our favorite Hollywood super-cars — into 60 seconds — and launching a successful viral video campaign. Looks like it really hit the Target.

Since the online grocery pickup service is now offered in 2,000 stores nationwide, Walmart was able to advertise on a national broadcast, and benefit from the social media ripple effect.

Excuse Me Mr. Batman

“Excuse me Mr. Batman – Is there like a trunk?” – This 15 second version had over 550,000 views in the first 3 days on YouTube

Related Video: Cars 3 Trailer

One last chance. One more dream. (Over 21 million views.)
Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen is pushed aside. To get back in the game, he will ….