Walmart’s Viral Video Features Famous Cars from Batmobile to Bumblebee
Walmart took a page from Hollywood to promote it’s new online ordering and grocery pickup service. The 60 (and 90) second commercials feature a variety of iconic vehicles — everything from the Batmobile, and Jurassic Park Explorer to the Flintstones’ car and Cinderella’s carriage.
During the Golden Globes, on Sunday, January 6, 2019 — the world’s largest retailer launched the new commercial for its grocery pickup service featuring famous cars from movies and TV shows. The short video clip is jammed with iconic cars and trucks — including Scooby Doo’s Mystery Machine, Lighting McQueen from Cars, and even includes a cameo appearance from Sam Walton’s famous red F-150 pickup truck.
Walmart U.S. Chief Marketing Officer Barbara Messing said in a statement that it’s the “biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup.” The campaign highlights the “magic moment when a Walmart associate loads the customer’s trunk with groceries.”
The background music is Cars from Gary Numan. Kudos to the Publicis Groupe creative team for crunching so many automotive motivational memes from our favorite Hollywood super-cars — into 60 seconds — and launching a successful viral video campaign. Looks like it really hit the Target.
Since the online grocery pickup service is now offered in 2,000 stores nationwide, Walmart was able to advertise on a national broadcast, and benefit from the social media ripple effect.